By David Ingram
WINSTON-SALEM JOURNAL RALEIGH BUREAU
Whether invited or not, at least one potential Democratic candidate for governor in 2008 is making his way into voters' living rooms.
State Treasurer Richard Moore, who is exploring a run for governor, is appearing state-wide in a television ad to raise awareness of the escheat fund, a pool of unclaimed money from abandoned bank accounts and other sources.
But the ad, paid for with escheat money, could raise awareness of Moore, too.
Moore's name and face dominate most of the ad, which urges viewers to visit http://nccash.com, where they can search for unclaimed property by the owner's name or city.
Surveys by the treasurer's office show that 64 percent of claimants found out about the escheat fund from similar, previous television ads, said Sara Lang, a spokeswoman for Moore.