Service Sex?

Fox News

A group trying to help elect Democratic Senate candidate Claire McCaskill in Missouri got plenty of attention when it sent out a recorded phone message to tens of thousands of voters.

A Kansas City TV station reports some people who have caller ID saw a one-word display that read "service sex". Those possessed of curiosity and a little free time found that if they hit the callback button they were connected not to a company offering pornographic services— but to a company that services trees— which has no connection at all to the McCaskill campaign. It turns out the calls came from an organization called Emily's List— which is working with the candidate — and has no idea why the phone company routed the calls to the tree people.

As for the "service sex" display — an Emily's List spokeswoman says they left the caller ID blank — so the phone company automatically assigns a label reading "services extension."

Since some displays aren't that long — they read "service sex" instead.