Toyota, an All American car company?

BBC: Having made tremendous headway in the US market with its small, energy efficient petrol-electric hybrid cars, Toyota is getting ready to take on its US rivals on their home turf with an American model of its own. Toyota's Tundra pick-up truck is the Japanese company's first all-American vehicle, completely designed and manufactured in the good 'ol US of A.

How would Ford, Chevy, or Dodge compete with a 'real' work truck that offers Toyota-grade quality? At this point, it seems that brand loyalty and fleet sales are the only things saving the big three pickup truck manufacturers. For their sakes, I sure hope they have something up their sleeves.