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(Fox News) - The Fur Council of Canada is running a new advertising campaign that paints the industry as environmentally-friendly — something that has animal rights activists howling. The Canadian news Web site CNews reports the ads call fur "eco-fashion." They say that fake fur contains petrochemicals and non-renewable resources that cause environmental problems. And they contend fur is a natural, renewable and sustainable resource.

An official with the People for the Ethical Treatment of Animals calls the claim "completely ridiculous," saying "it's just another desperate attempt by the fur industry to pimp their fur." He says the amount of fossil fuel needed to convert natural fur to a garment is 20 times what goes into a fake fur.