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Bully Pulpit

The term "bully pulpit" stems from President Theodore Roosevelt's reference to the White House as a "bully pulpit," meaning a terrific platform from which to persuasively advocate an agenda. Roosevelt often used the word "bully" as an adjective meaning superb/wonderful. The Bully Pulpit features news, reasoned discourse, opinion and some humor.

Tuesday, February 05, 2008

The Lengths John McCain Went to for His Campaign to Stay afloat

Blood Money

(Fox News) -
John McCain's presidential campaign was so strapped for cash last November that he offered his fundraising lists as collateral for a $3 million dollar line of credit — and took out a special life insurance policy to seal the deal.

The Washington Post reports the policy was necessary to ensure the continued value of the fund-raising lists — which would not maintain their worth if he were not alive.

McCain's Internet fundraising consultant says — "I can't imagine any other campaign doing what he did. We were down to nobody. To nothing."

And one campaign finance expert says — "It was a big gamble, but I think one of the most important strategic moves the McCain campaign has made."

McCain used the money to concentrate on the New Hampshire primary — which he won. Now the campaign is said to be back on solid financial ground.

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