1976 Revisited
McCain needs to run a "turn the corner" campaign.
By Michael Barone
National Review Online
Looking back over the last 40 years, the presidential campaign that most closely resembles this year's is the contest between Gerald Ford and Jimmy Carter in 1976. The Republicans were the incumbent presidential party that year, as they are now, but the Democrats had a big advantage in party identification — on the order of 49 percent to 26 percent then, far more than today.
The Republican president who had been elected and re-elected in the last two campaigns, Richard Nixon, had dismal favorability ratings, far lower than George W. Bush's. His name could scarcely be mentioned at the Republican National Convention. The Democratic nominee was a little-known outsider, with an appeal that was based on the idea that he could transcend the nation's racial divisions. Jimmy Carter, a governor from the Deep South, had placed a portrait of Martin Luther King Jr. in the state Capitol in Atlanta.
Ford's political situation then was far more parlous than McCain's today. An early summer Gallup poll showed him trailing Carter by 62 percent to 29 percent. He had barely limped through the primary contests against Ronald Reagan, who continued his campaign up through the mid-August national convention. His political ads had been disastrous, and on Aug. 1 he did not have a general election media team in place.
By Michael Barone
National Review Online
Looking back over the last 40 years, the presidential campaign that most closely resembles this year's is the contest between Gerald Ford and Jimmy Carter in 1976. The Republicans were the incumbent presidential party that year, as they are now, but the Democrats had a big advantage in party identification — on the order of 49 percent to 26 percent then, far more than today.
The Republican president who had been elected and re-elected in the last two campaigns, Richard Nixon, had dismal favorability ratings, far lower than George W. Bush's. His name could scarcely be mentioned at the Republican National Convention. The Democratic nominee was a little-known outsider, with an appeal that was based on the idea that he could transcend the nation's racial divisions. Jimmy Carter, a governor from the Deep South, had placed a portrait of Martin Luther King Jr. in the state Capitol in Atlanta.
Ford's political situation then was far more parlous than McCain's today. An early summer Gallup poll showed him trailing Carter by 62 percent to 29 percent. He had barely limped through the primary contests against Ronald Reagan, who continued his campaign up through the mid-August national convention. His political ads had been disastrous, and on Aug. 1 he did not have a general election media team in place.
posted by Andy W. Rogers | 11:19 PM
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