Obama campaign rolls out new 'faith merchandise'

(CNN) – The Obama campaign is preparing rolling out a new line of “faith merchandise” – the latest move in an ambitious effort to win over religious voters.

“Check out the Believers for Barack, Pro-Family Pro-Obama, and Catholics for Obama buttons, bumper stickers and signs….” says Obama Deputy Director of Religious Affairs Paul Monteiro in an e-mail obtained by the Beliefnet Web site.

“Believers for Barack rally signs and bumper stickers, along with all Pro-Family Pro-Obama merchandise, are appropriate for people of all faith backgrounds. We'll soon be rolling out merchandise for other religious groups and denominations, but I wanted to get this out to you without delay,” he adds.