The coins already sold to the Democrats will be presented to the senators, congressmen, governors and other politicians they are being given to within the next two weeks.
There will also be a television advertising campaign launched in the US.
The company directors got the idea of producing the coins after seeing actress Meryl Streep talking about Barack Obama on a television programme.
When they got in touch with the Democrats the party jumped at the chance. And the coins have proved such a hit that locally produced versions have already been launched to compete with the UK originals.
The coins show Senator Obama’s face, along with a picture of the White House and the legend “President of the United States of America”.
The term "bully pulpit" stems from President Theodore Roosevelt's reference to the White House as a "bully pulpit," meaning a terrific platform from which to persuasively advocate an agenda. Roosevelt often used the word "bully" as an adjective meaning superb/wonderful. The Bully Pulpit features news, reasoned discourse, opinion and some humor.