GOP Should Scrap Outdated Communication Plan

RALEIGH (By Joyce Pope, Carolina Journal Online) — The Republican Party has backtracked in its ability to communicate effectively, especially when it comes to younger people. I discovered this after an afternoon of attempting to collect information about North Carolina’s county political parties. With Republican Web sites, I ran into multiple dead ends. Pages not found, incorrect e-mail addresses, Web sites that were years out of date. The story was completely different with Democratic Web sites — they were consistent, organized, and easy to use.

It only added to the feeling that’s been lingering since the 2008 election: that Republicans are lagging behind when it comes to effective, modern communication strategy.