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Bully Pulpit

The term "bully pulpit" stems from President Theodore Roosevelt's reference to the White House as a "bully pulpit," meaning a terrific platform from which to persuasively advocate an agenda. Roosevelt often used the word "bully" as an adjective meaning superb/wonderful. The Bully Pulpit features news, reasoned discourse, opinion and some humor.

Monday, October 19, 2009

White House boasts: We 'control' news media

Communications chief offers shocking confession to foreign government

TEL AVIV (By Aaron Klein, World Net Daily) - President Obama's presidential campaign focused on "making" the news media cover certain issues while rarely communicating anything to the press unless it was "controlled," White House Communications Director Anita Dunn disclosed to the Dominican government at a videotaped conference.

"Very rarely did we communicate through the press anything that we didn't absolutely control," said Dunn.

"One of the reasons we did so many of the David Plouffe videos was not just for our supporters, but also because it was a way for us to get our message out without having to actually talk to reporters," said Dunn, referring to Plouffe, who was Obama's chief campaign manager.

"We just put that out there and made them write what Plouffe had said as opposed to Plouffe doing an interview with a reporter. So it was very much we controlled it as opposed to the press controlled it," Dunn said.

Continued Dunn: "Whether it was a David Plouffe video or an Obama speech, a huge part of our press strategy was focused on making the media cover what Obama was actually saying as opposed to why the campaign was saying it, what the tactic was. … Making the press cover what we were saying."

Video of Dunn's remarks at the conference can be seen below:

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