KFC Pays College Women for Ad Space on Buns
(By Bruce Horovitz, USA TODAY) - KFC wants folks to watch its backside.
Or, more precisely, the backsides of female college students it's recruiting to promote its hot new bunless Double Down sandwiches.
Women on college campuses are being paid $500 each to hand out coupons while wearing fitted sweatpants with "Double Down" in large letters across their rear ends.
The promo comes as KFC is in the doldrums domestically. The world's largest chicken chain's U.S. same-store sales fell 7% in the second quarter. Nearly all its growth now is in international expansion.
Last week, the chain confessed that more than six in 10 Americans ages 18 to 25 — the chain's key demographic — couldn't identify who Colonel Sanders was in the KFC logo.
Now, it's turning to cute women parading around campus with "Double Down" emblazoned across their fannies.
Or, more precisely, the backsides of female college students it's recruiting to promote its hot new bunless Double Down sandwiches.
Women on college campuses are being paid $500 each to hand out coupons while wearing fitted sweatpants with "Double Down" in large letters across their rear ends.
The promo comes as KFC is in the doldrums domestically. The world's largest chicken chain's U.S. same-store sales fell 7% in the second quarter. Nearly all its growth now is in international expansion.
Last week, the chain confessed that more than six in 10 Americans ages 18 to 25 — the chain's key demographic — couldn't identify who Colonel Sanders was in the KFC logo.
Now, it's turning to cute women parading around campus with "Double Down" emblazoned across their fannies.
posted by BP News Bureau | 12:00 PM
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