Don't discuss the deficit. Instead, call borrowing "stimulus." Debt can be paid back with more borrowing and someone else's higher taxes. Ignore the lessons of Greece and California. To appear noble, call for more unemployment benefits, free medical care and more entitlements. To sound cruel, talk about borrowing to pay for them.
Keep silent about Social Security and Medicare. If the system is insolvent, it can't be because we're living longer, retiring earlier, often taking out more than we paid into the pot, abusing disability provisions or facing an aging and soon-to-be-shrinking population. Instead, rail at fat cats who need to pay more payroll taxes and at wasteful programs, like defense, that can be cut to ensure more for the elderly and needy.