The term "bully pulpit" stems from President Theodore Roosevelt's reference to the White House as a "bully pulpit," meaning a terrific platform from which to persuasively advocate an agenda. Roosevelt often used the word "bully" as an adjective meaning superb/wonderful.
The Bully Pulpit features news, reasoned discourse, opinion and some humor.
"If there is any political viewpoint in this world which is free from slavish adherence to abstraction, it is American conservatism. ... Our task now is not to sell a philosophy, but to make the majority of Americans, who already share that philosophy, see that modern conservatism offers them a political home. We are not a cult, we are members of a majority. Let's act and talk like it. The job is ours and the job must be done. If not by us, who? If not now, when? Our party must be the party of the individual. It must not sell out the individual to cater to the group."