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Bully Pulpit

The term "bully pulpit" stems from President Theodore Roosevelt's reference to the White House as a "bully pulpit," meaning a terrific platform from which to persuasively advocate an agenda. Roosevelt often used the word "bully" as an adjective meaning superb/wonderful. The Bully Pulpit features news, reasoned discourse, opinion and some humor.

Wednesday, April 13, 2011

Company’s Naked Ploy For Viral Success Combines Girl, Jogging, And Worst Jog Bra Ever

(By Mark Joyella, Mediaite) - The company’s name escapes me, but the concept is simple: they sell earbuds for your iPod that won’t fall out of your ears while you’re running. To get that message across, they produced a viral video that never bothers do show you how the earbuds stay in ears, but instead focuses on the excellent side effect of the product: it seems to make a woman’s jog bra bounce while she listens to music. Yep, it’s a marketing moment made at the level of a teenage boy: 'what if the girl puts the earbuds in and her boobs start bouncing?'

We only bring this up as a warning that we would never be fooled by such a naked ploy for viral attention. We’re only here to slather on the snark and give this video the dismissive cluck of disgust that it deserves. And if anybody knows the manufacturer of the jog bra the woman’s wearing in the spot, they might want to consider legal action.


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