The term "bully pulpit" stems from President Theodore Roosevelt's reference to the White House as a "bully pulpit," meaning a terrific platform from which to persuasively advocate an agenda. Roosevelt often used the word "bully" as an adjective meaning superb/wonderful.
The Bully Pulpit features news, reasoned discourse, opinion and some humor.
George Will Explodes Myth Behind Obama’s Great Rhetorical Powers
“He went to Massachusetts to campaign against Scott Brown. Scott Brown is now a senator. He went to New Jersey to campaign against Chris Christie, who’s now the governor. He went to Virginia to campaign against Bob McDonnell, who’s now governor. He campaigned for the health care plan extensively, it became less popular. He campaigned in 2010 for the Democrats, they were shellacked. He began, in a sense, his presidency flying to Copenhagen to get Chicago the Olympics. Chicago was the first city eliminated. There is no evidence that the man has rhetorical powers he is relying on.”