After weeks battling questions about how he plans to salvage his listing presidential bid, the Texas governor has finally started spelling out an answer. It involves opening his $15 million campaign war chest, hitting Mitt Romney harder and moving to reclaim the role of the populist conservative outsider in the race.
Perry will deliver a policy address Tuesday in South Carolina outlining his support for a national flat tax — a proposal that for the first time extends beyond his record in Texas. His campaign has reserved statewide television airtime in Iowa to start as early as this week.
Perhaps most important, Perry has brought on board a new group of media consultants known for their brass-knuckled tactics and sharp read on the GOP base. Joe Allbaugh, a former top aide to President George W. Bush, added major national heft to the Perry team by signing on as a senior adviser.
It all adds up to a course correction that may give Perry his best shot at getting back into contention with Romney, the sometime GOP front-runner whom Perry attacked forcefully in last week’s Nevada GOP debate.
Expect plenty more where that came from, say strategists familiar with Perry’s growing team.