Rick Perry pivots to his personal story in latest ad

(By Tina Korbe, Hot Air) - Still trailing in the polls, Rick Perry nevertheless also still has plenty of campaign cash — and has lately begun to spend some of it on a string of ads to invite Iowa voters to remember his initial appeal. The first two videos focused firmly on jobs and the economy. In his latest spot, the Texas governor pivots from those crucial election issues to a warm re-telling of his personal story. It’s a conspicuous attempt to remind Iowans that Perry is a “family values” kind of guy. In fact, that’s even the name of the ad — “Values.”