Rick Perry hitting “Values” theme in South Carolina push

(By Jazz Shaw, Hot Air) - Since his surprise kind-of-exit from the race and then even more surprising “still in the race” announcement, people have been wondering how Rick Perry will breath a second wave of life into his primary hopes. New Hampshire looks pretty much out of reach for him, and Rick Santorum is sucking all the oxygen out of the room in terms of polling in the south right now. As predicted, it seems that Governor Perry will go the route many of us anticipated on the night of the Iowa caucuses and make his last stand in South Carolina.

Perry will make his presence known in the Palmetto State before he even sets foot there.

An aide to Perry told ABC News that the campaign would begin running statewide TV ads on broadcast and cable in South Carolina on Friday. Make Us Great Again, a pro-Perry super PAC, has blanketed the state with television ads since November.

Perry will bring the one-on-one retail politicking he displayed during his Iowa bus tour to South Carolina over the course of the next two weeks. The campaign will likely downsize from the Faith, Jobs and Freedom bus it drove through Iowa for three weeks and opt instead for a suburban caravan as it travels through a smaller state, focusing most of its time in the northern area.