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Bully Pulpit

The term "bully pulpit" stems from President Theodore Roosevelt's reference to the White House as a "bully pulpit," meaning a terrific platform from which to persuasively advocate an agenda. Roosevelt often used the word "bully" as an adjective meaning superb/wonderful. The Bully Pulpit features news, reasoned discourse, opinion and some humor.

Wednesday, January 25, 2012

State of the Union registers at 8th grade reading level



(By BYRON TAU, POLITICO.com) - President Obama's 2012 State of the Union address again rated at an 8th grade comprehension level on the Flesch-Kincaid readability test — the third lowest score of any State of the Union address since 1934.

The University of Minnesota's Smart Politics conducted an analysis on the last 70 State of the Union addresses and found that President Obama's three addresses have the lowest grade average of any modern president. "Obama's average grade-level score of 8.4 is more than two grades lower than the 10.7 grade average for the other 67 addresses written by his 12 predecessors," they conclude.

"The Flesch-Kincaid test is designed to assess the readability level of written text, with a formula that translates the score to a U.S. grade level. Longer sentences and sentences utilizing words with more syllables produce higher scores. Shorter sentences and sentences incorporating more monosyllabic words yield lower scores," the University of Minnesota's Eric Ostermeier explains.

Obama's use of simple language is in part a reflection of his audience: the American voter in an election year. And it's part of a larger trend in simpler State of the Union language as the speech as transitioned from a simple address to Congress into a prime-time televised event.

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