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Bully Pulpit

The term "bully pulpit" stems from President Theodore Roosevelt's reference to the White House as a "bully pulpit," meaning a terrific platform from which to persuasively advocate an agenda. Roosevelt often used the word "bully" as an adjective meaning superb/wonderful. The Bully Pulpit features news, reasoned discourse, opinion and some humor.

Friday, March 09, 2012

Kony 2012: Joseph Kony Video Goes Viral, Has 50 Million Views

(By Deborah Netburn, LA Times) - Forget Justin Bieber and Rihanna: This week the teenage crowd is obsessed with Joseph Kony, an African warlord responsible for vile acts against children in Uganda and surrounding countries.

That's a shift.

The reason? Kony 2012 -- a video produced by Invisible Children, a small San Diego-based nonprofit, that suggests that thanks to the power of social media, people right here in America (and around the world) have the power to stop Joseph Kony -- if only they are willing to spread the word through Facebook and Twitter.

Whether Invisible Children will be able to bring down Joseph Kony is up for debate, but there's no question that the group has been successful at getting the word out. As of Thursday, the video had been viewed 37 million times on YouTube, and 13 million times on Vimeo.


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