That's a shift.
The reason? Kony 2012 -- a video produced by Invisible Children, a small San Diego-based nonprofit, that suggests that thanks to the power of social media, people right here in America (and around the world) have the power to stop Joseph Kony -- if only they are willing to spread the word through Facebook and Twitter.
Whether Invisible Children will be able to bring down Joseph Kony is up for debate, but there's no question that the group has been successful at getting the word out. As of Thursday, the video had been viewed 37 million times on YouTube, and 13 million times on Vimeo.