Similar Taste

(Fox News) - Pepsi recently unveiled a new logo and ad campaign. But the refreshed insignia has caused a stir because some say the soft drink company is piggy-backing on President-elect Obama's success. Not only do the logos appear similar but one of Pepsi's new ads reportedly includes the word "hope" with the Pepsi logo in the middle — similar to placards used by the Obama campaign.

Barbara Lippert at Adweek.com says, "The new Pepsi mark is very reminiscent of the Barack Obama logo, the graphic symbol that was so swooned over by design mavens and average Joes alike."

Pepsi's move is getting a ton of blogger traffic. Evan Coyne Maloney of the Brain Terminal Blog — a blog that has multiple posts on the switch — asks, "Could Obama's campaign imagery help sell sugared water to an entire nation?" And while the Obama transition team did not respond to our request for a comment, Pepsi spokeswoman Nicole Bradley gave her company's response saying, "We can't speak to the president-elect's design sensibilities, but we're all over his prevailing spirit of optimism. That's as refreshingly bipartisan as it gets."