Does This Breast Cancer Awareness Ad Go Too Far?

(MYFOXNY.COM) - A public service announcement raising awareness about breast cancer is taking a page from the beer industry to get the point across.

There's no reference to mamograms or anything technical in the new Retink Breast Cancer charity spot. It's all about sex appeal.

It's part of a campaign that's launching for National Breast Cancer Awareness Month in Canada in October.

The charity reaches out to young Canadians concerned about and affected by breast cancer.