Secret Super Bowl Ad Featuring Letterman, Leno & Oprah Was Dave’s Idea

(The New York Times) - According to staff members of the “Late Show with David Letterman” who were on the scene that day - including the executive producer Rob Burnett – it all happened because Mr. Letterman had an idea he thought would be truly funny: a Super Bowl ad that featured the two longest-running adversaries in late night, sitting with Ms. Winfrey as though at a Super Bowl party.