GM: 'Poorly worded' Chevy memo not meant for fans

(The Detroit News) - General Motors today backtracked from a memo discouraging the use of “Chevy” to describe its Chevrolet brand.

On Tuesday, GM sent a memo to Chevrolet employees at its headquarters, promoting the importance of "consistency" for the brand, which was the nation's best-selling line of cars and trucks for more than half a century after World War II.

But in a statement issued today, General Motors said " 'Chevy' will continue to reflect the enthusiasm of customers and fans."