'Velocity’: Discovery to Launch TV Network for Rich Men Making $150k-Plus
NEW YORK (AP) — Discovery Communications Inc. is launching a television network for rich guys and their toys.
Called Velocity, the new network will replace the current network HD Theater in some 40 million homes on Sept. 25, Discovery officials said Thursday. The target audience is men with incomes of $150,000 a year and more.
“We just felt like this was a space missing in the marketplace,” said David Zaslav, president and CEO of Discovery Communications.
HD Theater was launched in 2002 with the specific purpose of showing high-definition versions of programs on other Discovery networks. The rapid adoption of high-def by consumers, and the addition of high-def versions of a full network’s signal, rendered HD Theater obsolete.
Discovery has tested a series of programs on HD Theater in recent months that will make the switch to Velocity. They include “Chasing Classic Cars,” ”Cafe Racer“ and ”Mecum Auto Auctions.”
Called Velocity, the new network will replace the current network HD Theater in some 40 million homes on Sept. 25, Discovery officials said Thursday. The target audience is men with incomes of $150,000 a year and more.
“We just felt like this was a space missing in the marketplace,” said David Zaslav, president and CEO of Discovery Communications.
HD Theater was launched in 2002 with the specific purpose of showing high-definition versions of programs on other Discovery networks. The rapid adoption of high-def by consumers, and the addition of high-def versions of a full network’s signal, rendered HD Theater obsolete.
Discovery has tested a series of programs on HD Theater in recent months that will make the switch to Velocity. They include “Chasing Classic Cars,” ”Cafe Racer“ and ”Mecum Auto Auctions.”
posted by BP News Bureau | 9:12 PM
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