Wendy's Remakes Hamburger, Introduces 'Dave's Hot 'N Juicy'

NEW YORK (AP) — When Wendy's decided to remake its 42-year-old hamburger, the chain agonized over every detail. A pickle chemist was consulted. Customers were quizzed on their lettuce knowledge. And executives went on a cross-country burger-eating tour.

The result? Dave's Hot `N Juicy, named after late Wendy's founder Dave Thomas. The burger -- with extra cheese, a thicker beef patty, a buttered bun, and hold the mustard, among other changes -- will be served in restaurants starting Monday.

"Our food was already good," said Denny Lynch, a Wendy's spokesman. "We wanted it to be better. Isn't that what long-term brands do? They reinvent themselves."