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Bully Pulpit

The term "bully pulpit" stems from President Theodore Roosevelt's reference to the White House as a "bully pulpit," meaning a terrific platform from which to persuasively advocate an agenda. Roosevelt often used the word "bully" as an adjective meaning superb/wonderful. The Bully Pulpit features news, reasoned discourse, opinion and some humor.

Wednesday, October 26, 2011

New Perry ad: “Creating jobs”

(By Ed Morrissey, Hot Air) - Rick Perry has decided to focus on job creation in his new ad, a 30-second TV spot that will get hefty play in Iowa, where polling shows him deep in the second tier at the moment. Matt Lewis has the script for the ad, which highlights Perry’s best narrative as a public-sector executive that knows how to shape a political environment for explosive job creation:

It’s an effective ad, concise while covering the broad strokes of Perry’s economic platform. In fact, it’s so good that it prompts the question of why Perry didn’t start off his campaign running ads like these and sticking to this narrative, rather than go negative so early against Mitt Romney.


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