New ‘Unhate’ Ads Feature Obama Engaged in Same-Sex Kisses
(By Billy Hallowell, The Blaze) - Advertisement campaigns are all about nabbing peoples’ attention. This is precisely the reason why many companies utilize sex appeal, among other stimulating imagery, to try and attract prospective clients and consumers. It may also be the reason that Benetton, an Italian clothing and retail company, has launched “Unhate,” a new ad campaign that includes billboards showing unlikely political and religious leaders engaging in bizarre (and fake) lip-locks.
Apparently the controversial images are nothing new for Benetton, a company that Ad Age claims has always been known for its polarizing advertisements. In the past, the company has focused upon race relations, war and AIDS, among other subjects.
Still, regardless of previous campaigns, these new pictures may draw the ire of religious people, as a number of controversial themes are combined. First and foremost, the individuals depicted are all men, thus they are showcasing homosexual smooches. Even if critics are willing to look past this detail, the fact that religious leaders were used is certainly ruffling some feathers.
Apparently the controversial images are nothing new for Benetton, a company that Ad Age claims has always been known for its polarizing advertisements. In the past, the company has focused upon race relations, war and AIDS, among other subjects.
Still, regardless of previous campaigns, these new pictures may draw the ire of religious people, as a number of controversial themes are combined. First and foremost, the individuals depicted are all men, thus they are showcasing homosexual smooches. Even if critics are willing to look past this detail, the fact that religious leaders were used is certainly ruffling some feathers.
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