On Doughnuts and Dieting

Good editorial by Neil Cavuto of Fox News:

I think there's a lesson to be learned in the bankruptcy filing of Atkins Nutritionals. And it comes from the folks at Krispy Kreme. You heard me right... Krispy Kreme.

The problem with Atkins wasn't the loss of interest in low carb dieting. Just like the problem with Krispy Kreme wasn't the loss of interest in hot, sugary doughnuts.

The problem was providing way too much of each.

Krispy Kreme expanded everywhere and lost its cache. Atkins tried to expand everywhere and lost its soul.