The term "bully pulpit" stems from President Theodore Roosevelt's reference to the White House as a "bully pulpit," meaning a terrific platform from which to persuasively advocate an agenda. Roosevelt often used the word "bully" as an adjective meaning superb/wonderful. The Bully Pulpit features news, reasoned discourse, opinion and some humor.
I think the punchline of a recent 'bits' editorial in the WSJ went something like, 'The police detected the faint smell of marijuana upon entering Willie's tour bus. That's hardly newsworthy. Detecting no scent of marijuana on Willie's bus — that's news.' Or something like that — an obvious joke, but pretty funny and true.